IBM Business Partner

Promotions & Loyalty

Loyalty Programmes

Loyalty programmes can be great ways to foster loyalty, encourage repeat purchasing, influence sales channels, and reinforce your brand. Your programme can however stagnate quickly if you are unable to change and adapt quickly and keep your audience engaged and motivated throughout the life of your programme.

TouchpointMX gives you a myriad of loyalty features that do just that. From earning and spending points, through redemption management and incentivising, running auctions, product training and quizzes - TouchpointMX is the technology that makes your loyalty ideas really work.


TouchpointMX is the platform of choice for running major consumer promotions and competitions. Often these are supported with significant investment in above the line media, and will involve WEB, Mobile and Social all running simultaneously in real time. As a true enterprise solution, TouchpointMX can handle hundreds of thousands of web interactions an hour and process large volumes of entries, notifications, and interactions securely and reliably.

Entry Management

When thousands or even millions of consumers are entering your promotion, prize draw or competition, TouchpointMX's entry management features not only make administration easy but protect your organisation and your brand.

TouchpointMX manages single and multiple entries, automatically authenticates, and applies anti fraud logic. To support insurance or audit requirements, TouchpointMX gives you the comprehensive reporting you need.

Transactions and catalogues

Your Promotions or loyalty programmes will most likely offer special products, offers or discounts. TouchpointMX's secure transaction features give you the flexibility to allow your customers to transact with you using points, credit card and a mixture of both.

Special Codes & Tokens

Whether your promotion is online or designed for instore redemption, chances are that you want to track conversion. Use TouchpointMX to scalably generate and manage truly random alpha numeric promotional codes and tokens as you need them without risk of duplication.

Prize Draw Management

TouchpointMX is authorised to perform randomized prize draw selection in accordance with legislative requirements in Australia and New Zealand. With TouchpointMX, your prize draw does not require a JP to be present for it to be legal.