IBM Business Partner

SOFTWARE

TouchpointMX is a multi-channel marketing platform that helps major brands engage in meaningful ways with their customers.

Created for marketers and ready for use by your internal teams, TouchpointMX is self service and has the tools to manage the most complex and creative customer communications with ease and simplicity.

Features

TouchpointMX is a feature rich solution giving you and your team the flexibility to plan, execute and manage all facets of your Multichannel Marketing from one convenient location. To see TouchpointMX contact us here.

Email

Visual Editor

Templates

Personalization

Advanced Targeting

Autoresponders

Triggers

Scheduling

Realtime Reporting

Permission Management

Mobile

SMS Campaigns

Personalization

Response Logic

Autoresponders

SMS Poll & Surveys

SMS Competitions

Realtime Reporting

Permission Management

Web

Content Management

Landing Pages

Versioning

Blogs

Forums & Comments

Moderation Tools

Personalization

Surveys

Edit Surveys & Forms

Templates

Customizable Design

Rich Content Support

Branching Logic

Personalization

Versioning

Realtime Reporting

Promotions

Web, SMS & Offline

Points based loyalty

Sweepstakes

Auctions

Customizable rules

Prize Management

Winner Notifications

Realtime Reporting

Marketing Automation

Sophisticated automation and logic optimises your campaign from end to end and allows communications to dynamically switch context, content and channels as your conversation develops with your customer.

Plan and track campaign performance and access the information you need fast.

Live context switching

How your customer interacts with or responds to your communications influences what you should do next.

TouchpointMX is always on. In real time and throughout your campaign the most appropriate copy, content and imagery will adapt to create customer interest, maintain the conversation and improve the performance of your marketing.

Manage content

TouchpointMX makes managing and serving the right content effective and easy.

TouchpointMX not only stores and catalogues images and dynamic copy but will create and publish info-metric elements specific for each customer on the fly.

Inbuilt CMS functionality ensures that not only can you create content but you can publish to email, web and social channels efficiently.

Engagement Marketing

Personalise your communications and engage your customers in the conversation. Use TouchpointMX to pick the channel and serve the content that suits the preferences of each customer you communicate with.

Learn what works and what resonates most with each segment of your audience.

Security

Protection of your brand and reputation is critical, as is insuring the privacy of your customers and complying with marketing legislation.

TouchpointMX is PCI compliant and is tested against some of the highest security standards in the commercial world. It's a favourite enterprise solution with banks and large service based organisations, and is audited regularly.

Inbuilt marketing permission management automatically protects your brand against breaching anti spam rules.